Client - impact
About project
Role - user experience visual design prototyping
At the height of the covid-19 pandemic, i observed a significant challenge : individuals eager to contribute to charitable causes struggled to find an accessible platform to donate effectively. despite their willingness, many felt helpless due to the lack of user-friendly options.
The lack of transparency in charities and the donation process can also cause hesitation amongst potential donors. it is usually observed that the money which is donated on a large scale has no proper accountability and one is not satisfied with his donation. many people who are willing to help and support the underprivileged and helpless people with whatever is possible from their end, but most of the time they fail to do so, due to no light medium or source to contribute to the causes they care about.
Problem statement
The Research that goes behind finding trustworthy charities online could be incredibly time-consuming.
Design challenge
How might we minimize the user's research process that goes behind finding trustworthy charities online?
The Impact is a charity app that aims to connect donors from all over the world who are interested to donate and support needy ones. The main goal of Impact is to target an audience who are interested in activism and social good.
This app is y.e.cy intuitive and is not limited to a fixed amount of donation. Donations and contributions to various charitable organizations can range from a penny to thousands. It encourages instant donations, enabling anyone to make donations and have a significant impact.
Solution
An authentic application that makes it effortless to donate and support different charitable organizations that are also reliable without having to search every time.
Interviews helped me to examine user's expectations, needs and imagination of what a donation application should be like, these insights gave me a deeper understanding of the various users who visit such sites and to help and donate to various causes.
through a synthesis, i was able to extract user's three main pain points that they were facing while donating to a cause.
User research
Interviews revealed 3 pain points that users were facing.
And also revealed areas of excitement that i could use to design a user-friendly donation process
Interviews helped me to examine user's expectations, needs and imagination of what a donation application should be like, these insights gave me a deeper understanding of the various users who visit such sites and to help and donate to various causes.
through a synthesis, i was able to extract user's three main pain points that they were facing while donating to a cause.
Quotes from the participants
Design opportunities
How could i translate these pain points into design opportunities?
Overall, people expressed a desire for a product that would not only assist them in making charitable donations. but to be able to see clearly how their charities are making a difference.
Competitive analysis
I carried out a direct competitive analysis of the strengths/weaknesses of the apps/websites which also provided a donation platform.
i found two main applications, share the meal and charity miles as they are the most popular platforms for providing charity. i also discovered features that current products were missing, such as donating locally and searching causes area.
User persona
User journey map
User flow
Opportunity 01.
How can we create a platform that allows users to discover charities while also making in-app payments without leaving the app?
Impact is a one stop solution for the users where they can find trustworthy. charities while also making in-app payments without leaving the app impact reduces the time and effort required to find causes and charities. by providing a fluid and user-friendly interface for donations. the primary goal here is to provide a
seamless method that can assist an individual in going a step further and helping various needy people all around the world.
Users feel overwhelmed when searching for charitable causes.
Opportunity 02.
How can we make it easier for users to find local organisations in their area by providing a simple donation process?
Impact is a platform that assists users in locating local organizations that people are unaware of because they lack the resources to market themselves in order to support their community. users who make regular donations want to find organizations that also focuses on specific causes (domestic violence, homelessness, childhood development, and so on). impact assists these smaller causes to get noticed by the community
We discovered that 40% of users are looking for local organisations in their area to help and support their own community.
Opportunity 03.
How can we convince users that their small contributions can have a significant impact on society?
55% think they will not be able to make any changes in society if they donate small amount of donations.
While there are thousands of needy charitable organizations out there, and it may seem overwhelming to know which ones to devote the little funds you have to give, it's comforting to know that even small donations go a long way.
Impact does not have a set donation amount so you can donate any amount you want. this app is not limited to a fixed amount of donation. donations and
contributions to various charitable organizations can range from a pennies to thousands. it encourages instant donations allowing anyone to make donations and have a significant impact.
Product strategy
At this point i had a product that addressed user pain points but, How could it be monetized? How could it grow?
Monetization strategy
Inviting advertisers into your app is the most wide-spread monetization strategy these days.
A lot of apps currently make money from subtly placed native advertising, generally well-liked banners, or even well-liked video commercials with viewing incentives. with this strategy impact will be able to develop a sizable stream of revenue that has the potential to become very stable over time. however, it's crucial to consistently prioritize the user experience first.
Growth strategy
Recurring donors give an average of 42% more per year than donors who give one-time donations
Recurring donations are a powerful way to have a predictable revenue stream for impact. donors can donate on a weekly monthly quarterly, or annual basis thereby supporting impact regularly. the recurring donation allows supporters to spread the financial impact of their giving across the entire year, lessening the acute financial effect.
Supporters end up contributing more on an annual basis, but the distribution of payments across the year makes the commitment more manageable. this flexibility makes recurring giving an especially effective way to increase donations from committed supporters who might not have the financial resources to move up and become "major donors" with larger one-time donations.
Testing + Improvements
Adding a Category section to Homescreen
Based on the user's feedback it was important to add a category section because it will allow the users to filter out the categories they are interested in.
Addition of comment section to the details page
By adding the comment section users will be able to get reviews about any cause or the ngo group from other people who have already donated.
Insights + Actions I'd alter
I am immensely grateful to be able to work on this app. i got an opportunity to learn a lot while working on this application.
i explored and learned about the various processes involved in the ux process so i could see what it really looks like.
i have developed my exploring and information gathering skills while working on this app.
On that note, a few things i' ve learned:
• i understood the importance of iterating, there are 100 possible ways to design a screen/element,
but only a few of them will work and fit the product 8 its users' needs.
• I learned how to take feedback. initially, we believe that our very first iteration is correct,
but that is not always the case. both ux and ui get better as we reflect on it and pay attention to the details.
• Appreciate the learning process and remember that you are attempting to solve a
business problem. it's all about how creative and innovative one can think and put forward.
Recognizing this gap, i researched existing donation platforms and discovered a need for a streamlined, intuitive solution. with this in mind, i set out to design impact, a donation app aimed at providing donors with a simple, seamless experience to support those in need. my focus was on creating an interface that removed barriers, making it easy for users to contribute to meaningful causes, especially during times of crisis.
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